The problem
You post consistently.
Nothing comes back.
Consistency is the hard part, and you already have it. The targeting and the route are the fixable part.
What it looks like
Does this sound familiar?
You post. Weekly, or near enough. Finished jobs, the team, the occasional offer.
A few likes, mostly from people who already know you. No enquiries you can trace back. It has been like this long enough that posting now feels like an obligation rather than marketing.
You suspect you should stop, and you also suspect stopping would look worse.
Why it happens
This is not a judgement on your work.
Two things usually explain it, and neither is effort.
You are talking to your industry, not to buyers. Photos of finished work impress other tradespeople. A homeowner cannot tell a good roof from a bad one and is not trying to — they are trying to work out whether you are trustworthy, available, and going to turn up.
There is no route from a post to an enquiry. Somebody impressed by a post has nowhere obvious to go. No link, no offer, no next step. Interest with no path attached evaporates within about ten seconds.
What it costs
Nobody sends you a bill for this.
The direct cost here is your time, which is why it is easy to dismiss.
The real cost is different: social is usually where somebody checks you *after* they have found you somewhere else. They have your name, they look you up, and what they find either reassures them or does not.
A neglected or purely self-congratulatory profile at that moment costs you a customer you had already earned elsewhere.
What we do about it
The work, in order.
Change who you are talking to
Content aimed at the person deciding whether to call you, not at peers. Usually that means answering the questions they are actually anxious about.
Build the route
Every post that generates interest needs somewhere for that interest to go. This is the single most common missing piece.
Plan it, so it survives a busy month
A calendar written in advance. Posting collapses when you are busiest, which is exactly when you look least active.
Measure enquiries, not likes
Engagement that never becomes a conversation is a hobby.
How long it takes
An honest timeline.
Not sure this is your problem?
Eight questions, about two minutes. You get the answer on screen — no email needed to see it.